I have over 5 years solid experience editing and publishing for the web working with leading Content Management Systems. I have strong skills in HTML and CSS and posses a creative flair for writing and editing.
My first role as a communication professional was writing for my University student print publication, 'Curio', for the University of Canberra. I wrote reviews on CDs and live band performances, theatre in Canberra and the local stand up comedy scene, as well as reviews on books and movies.
The web has changed the way writers need to think about content: passages must be in short bursts and get to the point in as little as two minutes.
Social networking media also presents many opportunities to engage in dialogue with customers, members and potential customers.
SEO based writing is very keyword specific and there are many tricks I have discovered over the years in how to structure paragraphs, link build and develop targeted landing pages to increase impressions and sales.
Some examples of my editing work, taken from sites I have worked on, can be sourced at the below URLS: